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Fall Speaker Series: Lori Greene
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When |
Nov 01, 2017 from 01:00 pm to 03:00 pm |
Where | Macaulay at Hunter Dorothy Kreiger Lounge Conference Room, 6th Floor Library |
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Join us in the 6th floor Library Conference Room for a discussion with a leader in the field of multi-platform media. Pizza will be served! Please RSVP below.
Lori Greene is a proven multi-platform digital executive highly proficient in all aspects of media including social, mobile, television, and print. As founder of LPG Enterprises, Greene helps brands such as Intel, BRIC TV, Advertising Week, the New York Academy of Sciences, Masthead Media, the Canadian Consulate and more with digital marketing, editorial, new business development, content marketing, social media, and training. Lori was the Senior Partner, Director of Content for Maxus Global, one of the world’s fastest growing media agencies, where she won content marketing’s highest honor – a Pearl Award. Greene also teaches content and mobile at New York University and in Temple University’s Master’s Program and is a guest speaker, panelist, and lecturer on digital subjects.
She executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia. Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements. She also increased revenue, social, and digital metrics by double digits.
During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent History.com with a new strategic vision, leading it to consistent record-breaking traffic. She helped bring Biography.com and History.com to higher levels of concept, content and design leading to a slew of citations including a Top Ten IMA Website of the Year Award. At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.
Her stint at Courttvnews.com included saving the digital division from extinction and elegantly balancing editorial concerns with revenue goals leading to close to a million dollars in annual revenue. Greene created content for Court TV’s first-ever mobile campaign, supervised the creation of three business-to-business websites, and oversaw innovative in-house promotions that were featured at the annual Promax/BDA awards.